Superior Life-Saving Equipment manufactures marine safety products that are unique to their market for an easily identifiable reason: the fluorescent green color of their life rafts is different than the industry standard of orange and yellow. When establishing their brand identity, we embraced this distinctive quality.

Printing fluorescent spot colors requires the use of offset printers and Pantone inks. To counteract these challenges, we created an alternative solution. The Superior Life-Saving logo can be printed using black ink on fluorescent paper when offset printing is not necessary or feasible.

Work with Superior Life-Saving continued with large product photography, the development of an e-commerce website, and designing informational print collateral such as data sheets and product catalogues.