The United States Lifesaving Association is America's nonprofit professional association of beach lifeguards and open water rescuers based out of Huntington Beach, California. They approached us in need of a public communication strategy that would reflect their various national initiatives such as agency certification, educational outreach, events and competitions.

We quickly identified a need for increased email communication as well as a social media strategy that met corporate sponsor expectation. A now robust monthly newsletter and cohesive social media strategy continues to engage their target audience, which includes individuals and businesses.