Empowers Media teamed up with the Town of Little Compton Beach Commission with the goal of creating a new system of organization and training for South Shore Beach and their surf lifeguards.

We started by developing the brand identity to be implemented in all educational training films, legal documents, uniforms, signage, etc. The tagline Protect in Surf is a play on words alluding to Protect and Serve. This was established to give the beach and its team a feeling of comfort associated with being ready for any possible scenario, emergency or not.

We continued the project by making training films for the lifeguards that will reduce the need for man hours and increase efficiency in the education of new employees. Drone imaging has made it possible and inexpensive to gain overhead perspectives that provide ideal glimpses into proper execution of each type of ocean rescue and its intricacies.