City Cycle is a brand new state of the art cycling studio located in Fall River, Massachusetts. We worked with them to help further develop their brand identity and establish a new website, photography, and various print materials.

While indoor cycling is both intimidating and fun, the brand pairs soft edges with reds, blacks and greys, and plays on the urban nature of the city while still staying simple and clean.

The accompanying photography highlights the interior of the studio during both daylight and workout time where blackout curtains block out the natural light.